Our Gift to You
Sign up for our newsletter and receive 10% off
your first purchase.
*some exclusions may apply
Limited Lifetime Warranty from Shinola
- Custom Bracelet Sizing Pre-Delivery
- Complimentary Watch Polishing
- Beautiful Packaging
- Expert Guidance & Client Care
You've been waiting, we’ve been working, and now The Runwell Automatic is finally here. Meet our flagship, now with the heart of an automatic and a refined design that was years in the making. It’s a major evolutionary moment for the timepiece that launched the Shinola brand. Recognizable but refreshed with thoughtful details, including microtracking, a richly-printed dial and an iconic caseback with a window into the inner workings of its workhorse movement, the Sellita SW200-1. Featuring a glossy midnight blue enamel dial and a premium leather strap in dark cognac, this heirloom-worthy timepiece is the epitome of the brand’s commitment to quality craftsmanship that refuses to be ignored.
We have an unwavering commitment to crafting products that are built to last—from timepieces to leather goods, jewelry to audio. Founded in 2011, our company operates an in-house watch and leather factory on the fifth floor of the historic Argonaut Building, where a team of artisans hand assembles luxury timepieces and crafts premium leather straps. Through skilled training, we work to create opportunities for our team members and support the local workforce by partnering with legacy companies across the country to manufacture specialty items. With quality at our foundation, we celebrate thoughtful design and the beauty of industry through every product we make.